var urlAddress = "http://www.oc-condos.com";
 var pageName = "Beach Rental Condos in Ocean City, Maryland";

 function addToFavorites()
 {
  if (window.external)
  {
   window.external.AddFavorite(urlAddress,pageName)
  }
  else
  { 
   alert("Sorry! Your browser doesn't support this function.  You will have to store the link to www.oc-condos.com manually");
  }
 }